In early July, HIKMICRO, the world’s leading technology explorer and innovator in the outdoor optics market, welcomed delegates to China for its first Global 2024 Overseas Agent Conference. This significant event, held at the “House of Silk” headquarters in Hangzhou, brought together global business partners and media representatives under the inspiring theme “Grow Together, Explore Together.”
During the conference, HIKMICRO showcased its latest brand overseas performance and strategic analysis. This presentation reaffirmed the company’s growth trajectory and core strategy of “Explore,” emphasizing its commitment to to reliable technology, intuitive usability, and a strong focus on customer needs.
The core strategy of “Explore” is central to HIKMICRO’s mission, influencing all aspects of its operations. This strategy reflects HIKMICRO’s dedication to gradually advancing technology and maintaining high standards in the outdoor optics market. The company’s emphasis on dependable reliability ensures that its products are trusted by customers, while intuitive usability makes these technologies accessible to all users. Additionally, HIKMICRO’s commitment to understanding and meeting customer needs positions it as a leader focused on delivering value.
Grow Together: Leading the Outdoor Industry
Since its inception in 2016, HIKMICRO has experienced steady growth, bolstered by a strong global network of distributors, a strong product portfolio, and close collaboration with local promotional resources. The company’s ability to adapt to market demands has established its strong reputation in the outdoor optics market.
The summit highlighted HIKMICRO’s overseas performance in 2024, with an increase in sales figures reflecting its global reach. As of May 2024, HIKMICRO holds a 35% market share in the outdoor business sector, solidifying its position as the number one import and export enterprise and the leading thermal imaging brand globally. This growth is due to the company’s strategic initiatives and effective execution of its global expansion plans. From 2021 to 2024, HIKMICRO has consistently expanded its market share, demonstrating its ability to thrive in a competitive market.
Stefan Li, HIKMICRO’s overseas director, expressed his enthusiasm: “It was wonderful to bring together the HIKMICRO partner team from all around the world and share our vision. Thanks to the efforts of all, breaking ground in the hunting market, growing together from One Small Step to One Big Step. The first part of 2024 has been a very exciting time for everyone and we look forward to seeing this excellent progress continuing to flourish. We want to see the world in a new way with our customers and are committed to taking thermal products from the niche to mass markets.”
Explore Together: Redefining Outdoor Activities
The summit also reinforced HIKMICRO’s “Explore” strategic direction, aiming to maintain its leading status in the outdoor optics market. The brand’s thermal devices, effective both day and night, will play a crucial role in the next phase of development, particularly in the daytime hunting market.
HIKMICRO unveiled plans for the second half of the year, focusing on deepening sales channels and exploring new nature application scenarios. The introduction of the HABROK 4K and ALPEX 4K marked significant strides into the daytime hunting market, paving the way for further expansion. With their advanced features and user-friendly design, these products are expected to set new industry standards. Additionally, HIKMICRO plans to release more products ahead of the upcoming hunting season, further solidifying its position as a market leader.
Strengthening Global Partnerships
The conference provided a platform for HIKMICRO to strengthen its global network by engaging with key partners and media representatives. This collaboration is essential for HIKMICRO’s commitment to delivering high-quality products to outdoor enthusiasts worldwide. During the media open day on July 8th, delegates explored HIKMICRO’s research and development center, gaining firsthand insight into the brand’s technology and ethos.
Gerald Chen, general manager of HIKMICRO Central and Eastern Europe, remarked: “We are delighted to have been able to strengthen our relationships with our global partners. To all the clients who attended, we express our heartfelt thanks. Their alignment with our strategy to broaden HIKMICRO’s reach and deliver effective outdoor solutions is invaluable. These partnerships will allow us to continue expanding our reach and deliver our outdoor solutions to an even wider customer base.”
Stuart, Director of UK distributor partner Elite Optical, added: “We are proud of our strategic partnership with HIKMICRO. Our local businesses and network of key dealers are poised to further enhance our sales and deepen our market penetration in the UK. As one of the partners who have witnessed the rapid development of HIKMICRO, I believe that we will realize a 1+1>2 effect while positioning HIKMICRO products for continued growth and market leadership.”
The head of France Top Dealer shared similar sentiments: “We are truly excited to expand our partnership with HIKMICRO. We are already seeing positive changes in marketing and sales due to the daytime hunting strategy. I feel inspired by the 2024 HIKMICRO H2 roadmap and look forward to seeing HIKMICRO continue to explore the outdoor hunting market and bring many new breakthroughs. We share this trusted global brand’s key commitments to quality, innovation, and the fulfillment of customers’ needs.”
Charting the Path Ahead
All who attended the summit left with a deeper understanding of HIKMICRO’s products and vision, having spent several days immersed in the brand’s culture. This experience provided invaluable insights into HIKMICRO’s identity and future aspirations.
The conference strengthened the importance of global cooperation for HIKMICRO’s long-term development. The event facilitated the sharing of information, product knowledge, and personal connections by bringing together the global HIKMICRO team. As the summit concluded, there was a palpable sense of anticipation for the next gathering, where even more creative developments are expected to be unveiled. S
