Photo courtesy of New Capital Link
New Capital Link, a U.K.-based boutique firm, is transforming the alternative investment scene by providing qualified investors exclusive access to carefully selected, sustainable opportunities. These investments deliver competitive returns while contributing to positive social and environmental change.
Ethical Investing Meets High Yields
As a multi-award-winning alternative investment company, New Capital Link is a leader in ethical investing. The firm combines high-yield opportunities with a solid dedication to sustainability and social responsibility. Its model has earned the firm “Alternative Investment Company of the Year” honours for three consecutive years at the Global Investment Awards, Wealth & Finance Awards, and the SME, establishing its position in ethical investments.
Rachel Buscall, CEO of New Capital Link, says, “We believe investing can be profitable and purposeful. We aim to provide clients access to exclusive deals that offer attractive returns while driving meaningful change in society and the environment.”
“Taking an ‘ethical’ strategy to invest can help people feel more connected to their investments,” Buscall explains. “It will allow them to avoid misaligned industries and use their money to support those making a positive impact in various ways.”
This perspective highlights New Capital Link’s dedication to aligning financial goals with personal values, a philosophy that resonates strongly with a growing segment of sophisticated investors.
Growth Through Purpose-Driven Returns
New Capital Link’s strategy is redefining high-yield opportunities through relationships with best-in-class market leaders and thorough research. “We introduce clients who want access to opportunities unavailable on the open market. These opportunities offer high yield but with carefully considered risk-balancing measures in place,” says Buscall.
Since its inception, the company has introduced hundreds of clients and experienced above-average percent revenue growth.
Now serving a global market, the firm is exploring new territories to expand its ethical investment portfolio. “We’re witnessing a major shift in investor priorities,” Buscall says. “Our clients are seeking ways to make their money work not just for them but for the greater good.”
Diverse Portfolio of Sustainable Opportunities
New Capital Link’s investment portfolio spans but is not limited to multiple sustainable sectors, and each is vetted for financial returns and positive social impact. The firm’s selection process ensures investments align with client goals while advancing positive social change.
One of the standout opportunities is Social Housing Bonds, which addresses critical housing needs in the U.K. by providing affordable options for underserved communities. Through its partnerships, New Capital Link has opened unique avenues in social housing investment, helping to alleviate housing shortages.
Green energy investments form another cornerstone of the portfolio.
New Capital Link also partners with some household names to help support renewable energy projects that tackle the ongoing energy crisis while offering growth opportunities in the expanding sustainable power sector.
In the agricultural technology sector, New Capital Link backs vertical farming solutions through Innovation Agritech. These investments support efficient food production systems that reduce environmental impact while meeting increasing global food demands.
The firm’s commitment to innovation extends to the commercial property sector, which develops student accommodation. New Capital Link’s strategic partnerships with technology leaders, allow it to spearhead developments in the AI space.
Transparency and Trust: Keys to Success
In addition to its sustainability contributions, New Capital Link’s transparent practices have earned it a solid reputation in an industry often criticised for its opacity. “Trust is paramount in our business,” Buscall says. “We believe in being completely transparent about our processes, partners, and each investment opportunity’s potential.”
As sustainable investing gains momentum, the firm continues to expand its expertise in emerging technologies and green investments. Buscall’s vision of aligning profit with purpose has attracted investors seeking financial returns and social impact. From artificial intelligence to renewable energy, New Capital Link’s alternative investments reflect a shifting market where transparency and sustainability drive growth.
