As Georgia’s real estate market grows more complex, the limits of standardised investment models are becoming harder to ignore. Giorgi Potskhveria, Co-founder of Idea Development, is confident that the future lies in data-driven personalization. Through Idea Invest, he’s building a platform designed to meet that shift head-on.
Author: Anina Tepnadze
You last spoke with Forbes around two years ago, primarily discussing Oxon Solutions, which has a diverse portfolio in development, construction, and agro-industries. What significant updates have occurred since then?
Recent years have presented complex challenges and dynamics across numerous sectors. However, focusing on long-term vision and strategic development, this period has also laid the foundation for significant progress at Oxon Solutions.
Over the last two years, we have experienced significant growth in all areas of our operations. At Mkisa, we have advanced our agricultural practices by implementing novel methodologies and obtaining an official license from Fall Creek, one of the world’s leading agricultural companies. This partnership has enabled us to cultivate two exceptional blueberry varieties — Sequoia Crunch and Sequoia Grande — using an innovative pot-based system, rather than conventional ground soil planting.
Our construction division, Idea Construction, has completed numerous high-impact projects in recent years and is currently managing several major developments. The total area of completed and ongoing projects amounts to 450,000 m². Most notably, we’re leading the country’s largest private project: Georgia’s first oil refinery.
In the development sector, we’ve made remarkable progress with Idea Panorama, which is now in its final construction phase, while Idea Panorama II is also progressing steadily. With over 100,000 m² developed, Idea Development continues to expand its footprint. In addition to these flagship projects, we’ve also prepared a comprehensive portfolio of upcoming mixed-use developments and a large-scale exclusive gated community, each thoughtfully designed to integrate residential and commercial spaces for long-term functionality and lasting appeal.
With Idea Invest, we set out to move beyond established practices by introducing innovation into the development sector. We’re also advancing new initiatives — notably, Oxon Solutions is preparing to enter the luxury goods retail space.
You mentioned plans to enter the luxury goods retail space — can you share a bit more about what we might expect from that move?
While several of our major initiatives are still in the pre-announcement phase, Oxon Solutions is expanding into two key areas: luxury retail and automotive. These sectors align closely with our long-term vision of bringing globally recognized, high-quality brands and premium experiences to the Georgian market. As a preview of what’s to come, we’re excited to announce the upcoming official presentation of Aston Martin in Georgia, scheduled for this autumn — an event that marks the beginning of a broader strategy to introduce legacy brands and elevate the luxury landscape in the region.
Oxon Solutions has experienced rapid growth. What was the turning point or decision that triggered this expansion? And what led to the creation of Idea Invest?
Our growth is driven by a disciplined approach: we base decisions on extensive market analysis and research, but we’re not afraid to take calculated risks when the opportunity demands it. It’s this balance between insight and boldness that defines our strategy.
We created Idea Invest in response to clear gaps in the market. While real estate continues to show long-term growth, short-term volatility remains a challenge. Many large-scale investment models fail to adapt to this dual nature of the market. We saw the need for a more responsive, personalized platform — one that balances stability with strategic agility.
Idea Invest appears to address fundamental shortcomings in traditional real estate investment models. What specific pain points and unmet customer needs did your research reveal, and how do these insights translate into the unique value proposition that Idea Invest delivers to investors?
Predetermined frameworks regarding financial conditions, payment schedules, and model structures. This one-size-fits-all approach fundamentally ignores the reality that each investor has unique financial circumstances, goals, and preferences.
Moreover, we’ve learned that sophisticated investors expect more than basic asset placement. They seek an ecosystem — one that offers strategic guidance, ongoing support, exclusive access, and the agility to adapt as markets and personal goals evolve. Traditional models treat investment as a one-time event; today’s investors demand an ongoing, intelligent partnership, and that’s precisely what Idea Invest represents.
You’ve chosen a strategy that’s quite different from existing market approaches. How does Idea Invest fit into the bigger picture of the company’s development?
At present, the market offers no comparable premium investment ecosystem. But beyond its external positioning, Idea Invest creates significant internal value as well. The level of innovation and service it demands — especially in addressing a client segment that is deeply oriented toward premium quality and long-term value— requires ongoing effort, precision, and deep engagement from our team. This constant challenge is essential to our company’s growth — it sharpens our focus, strengthens our capabilities, and continuously drives us to evolve and keep offering high-end products and services to our customers and members.
The Idea Investors Club appears to offer an exclusive tier of service for premium clients. Can you elaborate on the membership criteria, the specific benefits and privileges that club members receive, and how this exclusive community enhances the overall investment experience?
The Idea Investors Club represents an exclusive community created specifically for our most committed premium investors who meet carefully defined criteria related to investment size, engagement level, and strategic alignment with our long-term vision.
Club membership provides access to a range of special services and unique opportunities. Members can participate in large-scale projects from their earliest conceptual stages, gaining access to investment opportunities before they become available to the broader market. This early access often translates to more favorable terms and greater potential returns.
Beyond investment opportunities, club members receive exclusive offers and preferential terms with our partner companies across various sectors. These partnerships extend the value proposition beyond real estate into luxury services, financial products, and lifestyle enhancements.
The social and networking aspects of club membership are equally valuable. Members attend private events, exclusive presentations, and intimate gatherings where they can network with other successful investors and business leaders.
Based on your approach, what key trends are shaping Georgia’s real estate market?
One significant observation is the constantly growing demand for high-quality, energy-efficient residential and commercial spaces. This goes beyond aesthetics — residents seek efficient and healthy environments that enhance quality of life. We closely monitor these trends and develop projects designed for long-term value. Using high-quality materials, modern technologies, and well-designed infrastructure, we build spaces that become more valuable over time. Our customers have a strong understanding of the market and value stability, investment power, and lifestyle quality.
What investment products are currently available through Idea Invest, and what are your expansion plans?
Customers of Idea Invest access specially designed investment packages tied to the ongoing projects of Idea Development. These products come with flexible terms and smart strategies that many customers are already benefiting from. The growing adoption of offerings pioneered by Idea Invest across the real estate market underscores the value of the products we’ve introduced, affirming our role as first movers in a shifting investment landscape.
This autumn, we’ll present the full Idea Invest portfolio to a broader audience.
