Bank of Georgia Wealth Management is among the first financial institutions globally to launch Visa Infinite Private, Visa’s invitation-only proposition for Ultra-High-Net-Worth clients. The new metal card combines the bank’s relationship-led wealth management expertise with Visa’s global payment capabilities, services and curated experiences, helping strengthen the bank’s differentiated private banking proposition and deepen long-term client relationships.
The launch reflects a broader shift in private banking: clients increasingly expect financial institutions to deliver secure, seamless and highly personalized value alongside traditional wealth management services. Visa Infinite Private provides Bank of Georgia Wealth Management with a globally recognized platform that can be tailored to local client needs and integrated into the bank’s established relationship model. The metal card stands out for its unique design, unlike any other in the world, featuring Bank of Georgia’s signature brand symbol – the Lion of the Alazani Valley.
Visa Infinite Private also brings together exceptional experiences and exclusive offers across a range of categories, including travel and leisure, entertainment and gastronomy, shopping, health and wellness.
The new card is multi-currency, offering customers the ability to manage eight currencies simultaneously – a first for the Georgian market.
From 27th of October, card will be available to those Wealth Management clients to whom the bank personally extends this exclusive opportunity.
The launch of Visa Infinite Private marks another step in the long-term partnership between Bank of Georgia Wealth Management and Visa. Together, the organizations will continue to evolve the proposition through relevant services and experiences tailored to Wealth Management clients, strengthening its value over time.
“The primary goal of Bank of Georgia Wealth Management has always been to offer our clients not only financial services, but also an exceptional, personalized experience that meets international standards. The Visa Infinite Private card is a continuation of this vision. A world-first product, it brings together exclusive opportunities and exceptional experiences tailored to our clients’ individual needs and lifestyles.
“We are proud that an innovation of this scale has been developed in partnership with Visa specifically for Bank of Georgia Wealth Management clients. This is another step in the journey we have been pursuing for years: creating experiences that not only meet international standards but help define them.” – says Valerian Gabunia, Head of Premium Banking
“At Bank of Georgia Wealth Management, our priority is to build long-term, trust-based relationships with our clients, providing a personalized approach to managing their wealth and a level of service that meets international standards.
“We are particularly proud that Bank of Georgia is one of the first inaugural banks in the world to introduce Visa Infinite Private. This exceptional product will be available exclusively to our Wealth Management clients.
The introduction of Visa Infinite Private marks another important step towards our strategic goal of offering Georgian and international clients world-class banking services in Georgia, innovative solutions and exclusive privileges tailored to their needs and lifestyles.
For us, this is about more than introducing a new product. It reflects our ambition to continually raise the standard of Wealth Management services and give our clients priority access to innovative products and exceptional opportunities that remain rare even in the global private banking sector” –says Teona Beria, Head of Wealth Management Division
“This launch reflects the strategic value of combining Visa’s global innovation with Bank of Georgia Wealth Management’s market expertise and trusted client relationships. Together, we are strengthening the premium banking proposition in Georgia, creating new opportunities for client engagement and demonstrating how an international platform can be tailored to deliver relevant value in a local market.”– Diana Kiguradze, Visa Regional Manager for the Caucasus and Moldova
“Visa Infinite Private is designed around a simple idea: giving our most discerning clients access to experiences that are exceptional, highly sought after and often difficult to access. From premium travel to curated dining, iconic sporting events and privileged shopping experiences, the proposition is about opening doors and creating memorable moments that go well beyond traditional card benefits.” – Godfrey Sullivan, Senior Vice President and Head of Product & Solutions, CEMEA at Visa
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