- A new opening for Ferrari in Tbilisi, Nazar Group appointed to deliver Ferrari standards across the full customer journey.
- Ferrari Tbilisi inauguration marks the first global debut of Ferrari’s new Corporate Identity applied to a dedicated Ferrari Pre-owned showroom.
- With the latest Coperat Identity a new customer-focused space was designed to elevate the Ferrari ownership journey in Georgia, combining heritage, community and a seamless physical–digital experience
Ferrari today celebrates the official opening of Ferrari Tbilisi, the brand’s first Official Ferrari Pre-Owned and Service Showroom in Georgia. Appointed partner is Nazar Group brings a 46-year track record built on reliability and exceptional Ferrari client satisfaction. Today’s inauguration marks a new chapter focused on trust and elevated service standards, strengthening Ferrari’s presence and support for clients and enthusiasts in Georgia.
The new facility introduces Ferrari’s latest Dealership Corperate Identity, designed to deliver a consistent and elevated customer experience across every touchpoint—reflecting Ferrari’s values and creating an environment that supports long-term relationships with clients. Visitors will find a range of Ferrari models, each certified through the Ferrari Approved programme, ensuring that every car meets the brand’s exceptional standards of quality, safety, and authenticity.
Guests attending the official opening enjoy an exclusive preview of the new Ferrari 849 Testarossa, a spectacular expression of performance and engineering artistry that highlights Ferrari’s continued commitment to innovation and design excellence. The event brings together Mr. Ali Nazar , owner of Nazar Group, and Mr. Reno De Paoli, Head of Ferrari Europe & Africa, confirming the strategic role of the new showroom in the region and the strong potential of Georgias’s luxury and high-performance automotive market.
Ali Nazar, Owner, Nazar Group:
“Today we open more than a showroom—we open a promise: to pair Ferrari’s timeless values with service that is modern, meticulous and personal. Tbilisi deserves a Ferrari experience at the highest level.”
Reno De Paoli (Ferrari):
“With Ferrari Tbilisi, we reinforce our presence with a partner that shares our standards and vision. Clients will experience the brand’s excellence not only in our cars, but in every interaction.”
FERRARI APPROVED
Ferrari Approved is the Prancing Horse’s official certification programme for pre-owned cars, available exclusively through Ferrari’s official service centre network. The programme, applicable to Ferrari cars that are not first-hand and registered for a maximum of 14 years, is aimed at preserving the originality of each Ferrari and guaranteeing maximum peace of mind to its customers. In order to obtain Ferrari Approved certification, cars undergo more than 200 rigorous wide-ranging checks, verification of maintenance history and meticulous interior and exterior preparation. The programme also offers up to 24 months factory warranty in Europe, USA, Middle East and China (12 months in the rest of the world), as well as 24 months roadside assistance* in Europe (12 months in the rest of the world). Finally, by joining the Programme clients get a year’s subscription to The Official Ferrari Magazine.
* Subject to service availability.
ABOUT FERRARI
Ferrari is one of the world’s leading luxury brands, encompassing racing, sports cars and lifestyle. In each of these three souls, the Prancing Horse is a symbol of exclusivity, innovation and cutting-edge performance. The brand’s heritage and global recognition are closely associated with its Formula 1 racing team, Scuderia Ferrari, the most successful in the sport’s history. Since the inaugural World Championship in 1950, Scuderia Ferrari has claimed 16 Constructors’ and 15 Drivers’ world titles. From its home in Maranello, Italy, Ferrari designs, engineers, and produces some of the world’s most iconic and recognisable luxury sports cars, sold in over 60 markets worldwide. In lifestyle, Ferrari designs and creates a selection of personal luxury goods, collectibles and experiences that embody the brand’s elevated style and passion.
ABOUT NAZAR GROUP
Nazar Group is a leading automotive group with a 46-year track record, recognised for reliability and consistently high customer satisfaction. In Georgia, the Group delivers premium sales and aftersales services, building long-term client relationships through quality, expertise and care. Today, Nazar Group operates with locations in Baku, Azerbaijan, which has served as the group’s operational headquarters since 2004. It is a point of reference for Ferrari, offering sales, after-sales assistance, maintenance, and repair services.
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