Men’s skincare is exploding like never before, and Revate Skin—a company that has quickly become a notable force in the market—is essential in this transition. The worldwide trend toward health and self-care has given Revate Skin a brand set to reinvent men’s skincare and satisfy the growing demand for high-performance products, delivering actual results in the ideal setting.
Revate Skin offers a range of Australian made products specifically formulated for male skin, distinguished by their exceptional quality and rigorous science. “Men’s skin is structurally different from women’s, so it requires a different approach,” says founder Ari. “We’ve invested heavily in understanding these differences; our formulations reflect that dedication.”
The Shift in Men’s Skincare
Because of the disproportionate number of skincare products and advancements aimed at women, men’s skincare has frequently taken a back seat. However things are starting to change, particularly in countries like Australia and New Zealand, where more and more men accept skincare as a part of their regular hygiene practices.
According to industry statistics, the men’s skincare market was valued at $11.6 billion in 2023 and is projected to reach $12.5 billion by 2024. This increase will be mainly driven by markets such as Australia and New Zealand.
The Man Behind the Brand
Born and raised in Melbourne, Australia, Ari’s journey into the skincare world was far from conventional. He initially ventured into the cosmetics industry, where he honed his skills in product development. However, it was only a short time before he realized his true calling lay in addressing the gaps he observed in men’s skincare.
“Men’s skincare was an afterthought within the traditional bounds of the industry,” he recalls. “Most products were just watered-down versions of women’s skincare, which didn’t sit right with me. Men deserve better—products specifically formulated to meet their needs.”
One of Ari’s biggest challenges is conveying that skincare is not just a luxury but a necessity. “There’s still a stigma attached to men caring for their skin,” he admits. “But that’s changing, especially as more men see the benefits of an effective skincare routine. We aim to make high-quality skincare accessible and appealing to all men, regardless of age or lifestyle.”
Strong customer loyalty is also one of the brand’s priorities. “We’ve grown primarily through word of mouth,” Ari notes. “Our customers trust us because they see the results.”
The Science Behind Revate Skin
Consistently high-quality products are the foundation of the brand’s success. With men all over the globe swearing by the brands products to provide results, evidence of the team’s relentless devotion to excellence.
Revate Skin has always been dedicated to making high-quality, long-lasting products. “We’re not interested in fads or quick fixes,” he says. “Our focus is on long-term skin health, which requires a deep understanding of how skin functions at a molecular level.”
Revate Skin’s best-selling product, the Stimulate Facial Serum, is honed for its efficacy in treating problems like oiliness and aging. The serum, along with other Revate Skin products, use high concentrations of natural active ingredients, including peptides, vitamins, and minerals. This commitment to quality is evident in each product. “We could have outsourced our manufacturing to cut costs, but that would have compromised our standards,” Ari states. “Every product that bears the Revate Skin name has to meet our exacting criteria.”
Striving for Growth
Revate Skin’s trajectory is nothing short of ambitious. The company has already made significant inroads in Australia and New Zealand, and its sights are now set on the United States, where the men’s skincare market is expected to grow by 7% annually through 2030. This expansion is a critical part of Revate Skin’s strategy to establish itself as a global leader within the industry.
However, growth is one of many items on Revate Skin’s agenda. Revate Skin plans to launch an additional product line in 2025, to expand its range and reach within the industry.
Another area where Revate Skin is making strides is sustainability. The company’s products are packaged in eco-friendly materials, and it is actively working toward achieving carbon neutrality by 2025. “Sustainability is not just a pandering trend for us; it’s a responsibility,” Ari says. “We want to leave a positive impact on the planet, and that means making conscious choices in every aspect of our business.”
Revate Skin has challenged the industry’s norms and set new standards for what men can expect from their skincare products. Its unique path in a market where convenience is prioritized over quality is a refreshing reminder that high standards are worth pursuing.
“We’re not just building a brand; we’re building trust,” Ari reflects. “And that’s something we take very seriously.” S
