Photo Courtesy of Ruby Hexx
Jessica Burgin, known online as Ruby Hexx, brings a fresh perspective to the creator economy. After overcoming a turbulent upbringing with little support and few professional role models, she used education as a launchpad, earning a first-class honours degree in music and teaching at a leading creative university.
That foundation sparked a bold, uncharted career path that few have the foresight or resilience to pursue. Rather than chasing virality, she focuses on infrastructure, mentorship, and accountability. She builds systems that deliver lasting results and change how creators perceive sustainable growth.
Ruby Hexx entered digital entrepreneurship with a strategic mindset and quickly rose to the top 0.3 to 1 percent of earners on subscription platforms. Today, she channels that success into mentoring others and guiding them as they build thriving, long-term businesses online.
Building Systems That Work
Hexx grounds her mentorship in structured planning, financial systems, and performance review. From weekly content strategies to social engagement audits, she equips creators to build income funnels that consistently yield five-figure months.
“People talk about passive income like it is magic,” she notes. “But the truth is, consistency is more valuable than virality.”
Her clients build more than just influence – they create sustainable businesses online. Ruby Hexx empowers them to operate as entrepreneurs rather than entertainers.
A Complete Business Model for Creators
Hexx goes beyond output to help creators build real infrastructure. She boldly pivoted from a traditional academic career to a progressing digital industry, demonstrating a rare ability to take and execute creative risks. She coaches clients through essential business concepts like contract review, tax planning, and long-term budgeting.
“Most of the people I work with have no background in business,” she observes. “I teach them to protect their income, read a contract, and think long-term.”
She walks clients through setting up invoicing tools, establishing multiple revenue streams, and protecting their creative rights. These steps transform one-person content operations into organized digital businesses.
Systems That Enable Exit and Longevity
Ruby Hexx’s mentorship stands out for its focus on longevity and exit strategy. She supports creators in building scalable businesses they can eventually sell, outsource, or manage with minimal involvement.
She implements custom content calendars, CRM workflows, and revenue funnel structures for growth and sustainability. Hexx aims to help her clients generate income online, free from burnout or endless content cycles.
“The smartest creator is the one who can step away for a week or a month and still earn,” she says. “That is the freedom I teach.”
Channel Strategy and Tactical Visibility
Hexx avoids generalized social media advice. Instead, she works closely with clients to design platform-specific plans that convert attention into income.
Her strategies include filming short-form TikToks, launching structured YouTube channels, and building Instagram stories that lead to paid memberships or product sales. Her YouTube content and public interview work — including appearances with Thomas Brodie-Sangster and creators like KSI — have earned her recognition across mainstream and digital spaces.
Rather than managing accounts, she concentrates on teaching creators how to own and operate their platforms with purpose.
The Future of Creator Infrastructure
Goldman Sachs projects the global creator economy will surpass $480 billion by 2027, fueled by a growing wave of creators seeking scalable ways to monetize their audiences. Ruby Hexx’s model answers this need by offering structure, longevity, and career independence in a traditionally unpredictable industry.
“I never wanted to be famous,” Hexx reflects. “I wanted to build something for myself and my family, and now I want to show others how to do the same.”
Ruby Hexx anchors her work in mentorship and strategy, revisiting the meaning of success in the creator economy. She continuously works with creators to generate income and build intentional, resilient careers prepared for the future.
