Georgia is known worldwide for its winemaking, mineral waters, and mountain and sea resorts that rival leading tourist destinations in this part of the world. While of this is true, Georgia also has many brands with ambitious goals. We present to you some of the most current and promising Georgian brands of 2024, already making their mark on the international stage.
National Brands
Borjomi
Borjomi mineral water is a flagship for Georgia, recognized globally due to its supply to more than 40 countries. It accounts for 10% of Georgia’s total exports.
The green Borjomi bottles are increasingly associated with Georgia itself. The water’s popularity boosts the country’s international tourism appeal, particularly for the town of Borjomi, which is considered one of the most promising Georgian resorts.
Natakhtari
Lemonades are something the country is proud if. While their popularity on the international market is still growing, a number of Georgian producers are actively promoting them globally.
One such company is Efes Georgia, whose non-alcoholic beverage line, under the brand Natakhtari, produces the most authentic Georgian lemonade Tarkhuna. This drink perfectly captures the taste of Georgia.
Marani
Marani produces a wide range of wines from various grape varieties, which are exported all over the world.
These Kakhetian winemakers proudly represent the millennial traditions of Georgian winemaking on the global stage. A standout example is their “orange” Satrapezo 10 Kvevri wine, which in 2022 received a gold medal at the Mundus Vini Summer Tasting in Germany.
Mildiani
Founded in 1991, the family-owned winery Mildiani crafts a variety of alcoholic beverages, primarily wines.
However, on the global spirits market, the company acts as an ambassador for the traditional Georgian drink chacha. Their collection features a green chacha with tarragon, blending two symbols of Georgia – chacha and tarragon.
Fashion
Avtandil
Designer Avtandil Tskvitinidze, the owner of the Avtandil fashion brand, can be called a founding father of Georgian fashion. The brand is featured in Galleria Tbilisi, Tbilisi Mall, City Mall, and Batumi Mall. The Avtandil Instagram account has reached nearly a million followers.
Next year, the brand will celebrate its 25th anniversary. During this time, Avtandil boutiques have opened not only across the former Soviet Union but also in Europe and Asia. Avtandil has even conquered the American fashion industry, with the Georgian brand’s clothing being in the wardrobes of stars like Lady Gaga, queen of hip-hop Mary J. Blige, and other world-famous celebrities.
Jewelry
Zarapkhana
Even during the Soviet era (when it operated as the Tbilisi Jewelry Factory), the jewelry brand Zarapkhana strived to preserve the national traditions of Georgian craftsmanship. And in the new millennium, it has transformed into a true museum of Georgian jewelry art.
Zarapkhana’s contemporary collections, such as Queen Tamar, Knight in the Panther’s Skin, Colchian Legend, and others, embody the history of Georgian civilization, immortalized in gold and precious stones.
With Georgia’s increasing appeal as a tourist destination, its brand-name jewelry is gaining wider recognition beyond the country’s borders.
Accessories
Natia x Lako
The brand by Natia Khutsishvili and Lako Bukia continues the trend of massive gold pieces characteristic of ancient Colchian art.
Their collections often feature animal motifs, in particular, deer, a favorite subject of the renowned Georgian son Niko Pirosmani.
The brand has numerous celebrity ambassadors abroad, including American singer Katy Perry, Indian actress Priyanka Chopra, supermodel Gigi Hadid, and other.
Construction
European Village
A construction company known for high quality construction -150 years of warranty. Became a pioneer of low-rise premium-class construction on the coast of Georgia.
The company has attracted global giants to the country, including Wyndham Hotels & Resorts, management company Aimbridge Hospitality and international vacation exchange network RCI.
EV will complete the Wyndham Grand Batumi Gonio hotel complex in 2025. Among the buyers of the rooms are the elite of the CIS, Israel, EU, Arab countries, as well as stars Khabib Nurmagomedov, Andrey Makarevich, socialite Ekaterina Varnava and other celebrities.
Food
Guda
Guda cheese is made from the milk of sheep grazing in the mountain pastures of Tusheti. The origin of Guda cheese is legally protected, much like the origin of champagne wines and cognacs.
This protection prohibits the industrial production of Guda cheese, which makes its prices quite high. Therefore, instead of focusing on exporting the cheese itself, Guda producers are promoting international culinary tourism to Tusheti, attracting foreign travelers with the allure of this gastronomic brand.
Cosmetics
Zarbazani
The Georgian cosmetics brand Zarbazani Wine & Beauty produces wine cosmetics based on Georgian wines and grape seed oil.
Despite being a relatively young brand, Zarbazani has already become arguably the most famous in Georgia. In 2024, the Zarbazani Cosmetics line features 26 products.
To enter the global market, the brand uses a powerful combination: authentic Georgian ingredients with French cosmetic traditions.
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