Visa (NYSE: V), a global leader in digital payments, today announced the appointment of Sergii Martynchuk as Senior Vice President and Group Country Manager for Ukraine, Moldova, Southern and Eastern Europe, Central Asia, and the Caucasus region. Based in Kyiv, Martynchuk will have overall responsibility for Visa’s operations and strategy in 17 countries.
Sergii Martynchuk succeeds Cristina Doros, who has assumed a new global role within Visa Value Added Services and recently relocated to Visa’s headquarters in San Francisco, United States. He will focus on strengthening partnerships with financial institutions, merchants, technology and government partners, while accelerating the adoption of digital payments across the region.
“We are delighted to welcome Sergii to Visa,” said Dr. Tareq Muhmood, Visa Regional President, Central Europe, Middle East and Africa. “His deep technology background, strong regional leadership experience and proven ability to lead diverse teams will further strengthen our capabilities and help us create even greater value for clients and partners across 17 countries.”
Martynchuk brings nearly two decades of senior regional leadership experience across the region, most recently with Cisco, combining deep expertise in technology‑driven transformation with a strong track record of execution and people leadership. He has led large organizations, driving growth and building trusted relationships with clients, partners and regulators, and holds an academic background in Computer Science and Finance.
“I am honored to join Visa and to lead this multi‑market region at such an important time for the payments industry,” said Sergii Martynchuk, Visa Senior Vice President and Group Country Manager for Ukraine, Moldova, Southern and Eastern Europe, Central Asia, and the Caucasus. “Together with our teams and partners, we will continue advancing digital payments for people and businesses, scaling money movement solutions, and enabling client growth through value‑added services, backed by technology, security and strong market relevance.”
In Georgia, Visa has partnered for 28 years with banks, merchants and government institutions to build an advanced, secure and inclusive digital payments ecosystem. Through these partnerships, Visa continues to drive innovation across tokenization, biometric payments and eCommerce.
About Visa
Visa (NYSE: V) is a world leader in digital payments, facilitating transactions between consumers, merchants, financial institutions and government entities across more than 200 countries and territories. Our mission is to connect the world through the most innovative, convenient, reliable and secure payments network, enabling individuals, businesses and economies to thrive. We believe that economies that include everyone everywhere, uplift everyone everywhere and see access as foundational to the future of money movement. Learn more at visa.com.ge.
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