Coca-Cola on Friday announced it will be pausing paid advertising on all social media platforms globally for at least 30 days.
The company clarified it was not joining the official boycott, but said “we are pausing” advertising.
In the week since a group of organizations have called on Facebook advertisers to pause their ad spending during the month of July, more than 90 marketers including Verizon, Patagonia, REI, Lending Club and The North Face have announced their intention to join, according to a running list from Sleeping Giants. The group of organizations includes the Anti-Defamation League, the NAACP, Sleeping Giants, Color of Change, Free Press and Common Sense.
“There is no place for racism in the world and there is no place for racism on social media,” Coca-Cola CEO and Chairman, James Quincey, said in a statement. “The Coca-Cola Company will pause paid advertising on all social media platforms globally for at least 30 days. We will take this time to reassess our advertising policies to determine whether revisions are needed. We also expect greater accountability and transparency from our social media partners.”
The beverage giant has been posting quotes about diversity and ending systemic racism on its Twitter account, including support for NASCAR’s only Black driver, Bubba Wallace.