BBC: Rolls-Royce launches £250,000 car as demand rebounds

BBC: Rolls-Royce launches £250,000 car as demand rebounds

The boss of carmaker Rolls-Royce has said global demand for luxury vehicles is rebounding despite the pandemic.

Boss Torsten Müller-Ötvös told the BBC that markets in Asia, Europe and the US were now “more or less back to normal”.

Mr Müller-Ötvös was speaking at the launch of the new Rolls-Royce Ghost, the company’s latest model, which is expected to retail at around £250,000.

He said sales for the first half of 2020 were down 30%, but now “times are starting to become better and better”.

Mr Müller-Ötvös described the launch of the new Rolls-Royce Ghost, a complete redesign of the most successful car in the firm’s history, as a “seminal moment”.

BBC

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