Instagram has quietly removed a button that was perched on the top of people’s feeds and directed people to IGTV, its fledgling long-form video hub.
The IGTV button used to be next to the direct-message arrow on the top right corner of the app. People weren’t clicking on the button — they were discovering videos other ways, Instagram admitted in a statement.
The Facebook-owned company debuted IGTV in 2018 in an effort to compete with YouTube: It lets people post vertical videos. The length of the videos depends on the number of followers a person has, but the maximum time is an hour. Before IGTV, Instagram had only allowed people post videos that were 60 seconds or shorter.